Tremendous Bowl LIX is within the books, and meaning it’s time to relive the very best commercials from the large recreation.
It is estimated greater than 120 million individuals tuned in for the Philadelphia Eagles’ 40-22 win over the Kansas Metropolis Chiefs.
Extra anticipated in some households than the precise Tremendous Bowl — and even the much-talked-about Kendrick Lamar halftime present — are the promoting spots that break up the durations of play.
Irrespective of your degree of engagement with the sport or your soccer data, everybody needs to look at the commercials. This yr, Lamar and SZA’s trending halftime present apart, the commercials have been essentially the most entertaining a part of the printed, partially as a result of truth the sport was a blowout.
Within the PVR and on-demand era of viewing, live-event promoting has change into coveted floor — essentially the most sacred and profitable of which is Tremendous Bowl industrial actual property — and this yr, the common value of a 30-second industrial in the course of the recreation was $7 million USD, the identical as 2024 and up from $5.6 million in 2021. Inflation is actual, as the value was $4.25 million in 2015. With some spots promoting for as a lot as $8 million this yr, there’s a good probability the value will go up in 2026.
Regardless of the value, the largest day in promoting introduced again the same old suspects like Google, Uber Eats, Stella Artois, Dunkin Donuts, Michelob Extremely, Pringles, Taco Bell, Budweiser and Coors Gentle.
There have been greater than 30 new advertisers this yr in comparison with final yr’s Tremendous Bowl. New advertisers included NerdWallet, Ritz, Samsara, Instacart and Totinos Pizza.
Yearly, Tremendous Bowl advertisements are a time capsule that act as a social commentary on the problems and developments of the time. It was no shock that AI was an enormous theme in campaigns final yr and that development continued this yr.
This yr, we noticed extra celebrities in advertisements than ever earlier than. Athletes have been prominently featured, together with Patrick Mahomes, Tom Brady, Nick Foles, David Beckham, Caitlin Clark, Peyton Manning, Eli Manning, Andy Reid, James Harden, LeBron James, Randy Moss and Sabrina Ionescu. Synthetic intelligence, girls’s rights, electrical automobiles, shopper items and well being and wellness have been the opposite sectors that featured prominently in advertisements.
Right here is my prime 25 listing of this yr’s Tremendous Bowl advertisements.
25. Little Caesars Pizza – Whoa!
The Official Pizza Sponsor of the NFL had an advert starring Emmy winner Eugene Levy, showcasing the all-new Bacon and Cheese Loopy Puffs. The Canadian is thought for his eyebrows, that are the principle topic of this spot. Levy’s daughter, Sarah Levy, additionally identified for her position within the Emmy-winning sequence Schitt’s Creek, makes a cameo.
24. Go Daddy – Act Like You Know
GoDaddy is making its return to the Tremendous Bowl after an eight-year hiatus with a brand new marketing campaign starring two-time Emmy-nominated actor Walton Goggins. The spot aired in the course of the two-minute warning within the fourth quarter and follows Goggins as he showcases how GoDaddy can flip an thought into actuality, even for somebody who has no thought what they’re doing.
23. Espresso mate – Espresso mate Foam Diva
Nation star Shania Twain options in Espresso mate’s Tremendous Bowl advert as a dancing tongue. The spot is for the model’s new chilly foam creamer and features a new “correct boppy poppy tune,” according to Twain. This isn’t the Canadian singer’s first publicity to the large recreation as she carried out in the course of the 2003 halftime present alongside No Doubt, performing hits “Man! I Really feel Like a Girl!” and “Up!” and since then, no single nation artist has been part of the Tremendous Bowl halftime present.
22. Pringles – The Name of The Mustaches
Adam Brody of The O.C. fame runs out of Pringles, and the Pringles mustached mascot tells him to blow into the can for extra chips. The 45-year-old Critics Selection Awards-winning actor from No one Desires This stars within the chip model’s industrial that calls upon different iconic mustaches, like Chiefs head coach Andy Reid, actor Nick Offerman from Parks and Recreation, former NBA MVP James Harden and, in fact, Mr. Potato Head.
21. HÄAGEN-DAZS – NOT SO FAST, NOT SO FURIOUS
Häagen-Dazs known as on Quick and Livid forged members Vin Diesel and Michelle Rodriguez to attach for a supposed automobile chase that’s derailed by ice cream regardless of the desires of Ludacris. There have been 11 complete films, together with a by-product, within the franchise, which started in 2001, and nonetheless, The Quick and the Livid has endurance in popular culture.
20. Uber Eats – We Hear & We Don’t Choose
Uber Eats at all times leans in on celebrities of their spots. This time, they teamed up Martha Stewart and Charli XCX. The Grammy winner who introduced us “brat summer time” and the 83-year-old meals entrepreneur make up an odd couple that performs the viral social media recreation “We Hear and We Don’t Choose” and instantly diss one another.
Nike is betting on girls’s sports activities as soon as once more of their spot voiced by rapper Doechii. The spot exhibits off their roster of prime elite feminine athletes, together with WNBA stars Caitlin Clark, A’ja Wilson and Sabrina Ionescu, together with Olympic gold medalist gymnast Jordan Chiles, observe and subject sprinter Sha’Carri Richardson and present world No. 1 tennis professional Aryna Sabalenka. The attire firm’s first Tremendous Bowl advert in 27 years celebrates the expansion of girls’s sports activities.
18. NERDS – Great World
NERDS teamed up with iconic nation music artist Shaboozey in NERDS’ second-annual Tremendous Bowl advert that aired within the third quarter. The chart-topping singer-songwriter reimagined the timeless hit, What a Great World, mixing his multi-dimensional musical model with the sounds of a conventional second-line band.
17. Reserving.com – Get your keep ridiculously proper
This advert that went stay within the fourth quarter demonstrated Reserving.com’s capability to cater to each traveller’s distinctive wants and personalities by that includes a forged of characters spanning from on a regular basis travellers to the Muppets. Kermit the Frog lounging at a beachfront trip rental and Miss Piggy reserving a high-end boutique lodge showcase how Reserving.com helps travellers “get it ridiculously proper each time.” This spot was developed by Zulu Alpha Kilo.
16. Budweiser – First Supply
Budweiser’s Clydesdales advertisements are usually basic and easy, and that was true once more this yr. Anheuser-Busch elevated Budweiser from a regional to a nationwide spot after getting optimistic inner suggestions on its spot starring yet another Clydesdale. This time, the Clydesdale exhibits his keeper that he’s prepared for an opportunity to affix the pack. It’s their 47th Tremendous Bowl advert that includes a Clydesdale.
15. Coors Gentle – Gradual Monday
It has been a subject of dialog to make the Monday after the Tremendous Bowl a nationwide vacation, one thing that may occur within the USA if the common season is prolonged to 18 video games. Coors gave Canadians the identical Tremendous Bowl advert expertise as our pals south of the border, however with a Canadian twist, together with an original song by Canadian DJ duo Case of the Mondays. Geared to Canadians this was the uncommon industrial that’s obtainable in each English and French. The spot is impressed by the very fact the model turned its “Case of the Mondays” mishap final month, the place they misspelled the phrase refreshment in a advertising and marketing marketing campaign, right into a literal case of beer with Mondays Gentle, limited-edition packaging for Coors Gentle 24-packs. As Canadians look to more and more purchase native, the limited-edition circumstances are produced in Quebec.
14. Taco Bell – The Followers
Taco Bell additionally enlisted user-generated content material of their industrial that features LeBron James and Doja Cat. The industrial leans closely on photographs of Taco Bell followers. Doja Cat has made her love of Taco Bell identified and partnered with them earlier than.
13. Ram Vehicles – Goldilocks and the Three Vehicles
On this Ram Vehicles industrial, Glen Powell performs Goldilocks and is ultimately scared off by the Large Dangerous Wolf. That includes Powell, who starred in Twisters, Hit Man and High Gun: Maverick, in a truck model of the kids’s fairy story, Goldilocks and the Three Bears. The soundtrack for the spot is the Van Halen basic Panama.
12. Hellmann’s – When Sally Met Hellmann’s
Hellmann’s made a rom-com with their advert as they took Billy Crystal and Meg Ryan again to the place Harry met Sally, New York’s legendary Katz’s Deli. With the assistance of mayo, they recreated their iconic scene, this time with a cameo from Sydney Sweeney. It cleverly builds on an iconic popular culture second whereas organically promoting mayo.
11. Dove – These Legs: A Dove Large Recreation Movie
Dove has been disrupting the conventional comedic Tremendous Bowl advertisements with messages about physique confidence for a couple of years now. The industrial that aired in the course of the fourth quarter is in response to the findings that just about half of ladies who drop out of sports activities are criticized for his or her physique kind, with an necessary message about boosting physique confidence in younger athletes.
The spot, created in partnership with Ogilvy UK, contains a re-recording of Bruce Springsteen’s iconic observe Born to Run, 50 years after its authentic launch, with an instrumental accompaniment by GRAMMY and Academy Award-winning singer, songwriter and producer H.E.R. The hashtag they’re utilizing for the marketing campaign is #KeepHerConfident.
10. RITZ Crackers – RITZ Salty Membership
Of their debut Super Bowl commercial, RITZ enlisted Aubrey Plaza and Michael Shannon to showcase “the Salty Membership” with their salty perspective, however Dangerous Bunny has different concepts. After confirming its Big Game debut in December, the salty snack model invitations followers to the “RITZ Salty Membership,” a lounge situated in Utah’s salt flats that hosts among the saltiest personalities on the market. The 30-second spot, which aired in the course of the first quarter, was shot in New York on Nov. 20, 2024.
9. Bud Gentle – BIG MEN ON CUL-DE-SAC
The Bud Gentle Tremendous Bowl industrial options comic Shane Gillis, singer Put up Malone and two-time Tremendous Bowl champion quarterback Peyton Manning. The 29-year-old singer and the 37-year-old comic are the kings of the Cul-de-Sac on this King of the Hill-inspired spot.
8. Instacart – We’re Right here
Instacart introduced out all of the mascot stars for the large recreation. This industrial stars 9 model mascots, together with Chester Cheetah, the Previous Spice man, Mr. Clear, the Energizer Bunny, Mountain Dew’s Pet Monkey Child, the Pillsbury Doughboy, the Jolly Inexperienced Big, the Kool-Assist man and a bunch of Heinz Wiener canines. The manufacturers featured within the advert didn’t pay to be included however gave up their mental property, so this was a industrial for a bunch of manufacturers directly on Instacart’s dime.
7. NerdWallet – Genius Beluga
Succession star Kieran Culkin is celebrating his Oscar nomination by enjoying the position of a beluga whale in NerdWallet’s first-ever Tremendous Bowl advert. It’s not a overseas position, as he primarily channels the perspective and traits of Roman Roy on this spot. In the event you’re questioning why a beluga whale, they’re thought of to be one of many smartest animals. The mixture of Culkin and a CGI mammal is can’t miss and a job effectively performed by artistic company Deutsch and director Tom Kuntz.
6. Google Pixel – Dream Job
This spot follows the story of a father as he makes use of Gemini Dwell on his Google Pixel 9 to practise for a job interview. Guided by prompts and suggestions from Gemini, he crafts his solutions by drawing on the recollections of the one job that taught him essentially the most: Being a mum or dad. The spot that aired in the course of the second quarter was developed and produced by Google’s artistic groups. Within the USA, Google additionally shined a highlight on 50 small enterprise house owners throughout the U.S. with 50 30-second spots that aired in every enterprise proprietor’s respective market. The marketing campaign from Google Workspace, ‘50 Stories, 50 States,’ celebrates small enterprise house owners and their journeys.
5. NFL Focus Teams – Doritos Crash the Tremendous Bowl
Doritos has seemed for user-generated content material, asking followers to movie advertisements and in 2025, they took the idea to a brand new degree with Doritoscrash.com. To advertise the truth that they enlist Chiefs gamers, together with Patrick Mahomes, Chris Jones, Xavier Worthy, Creed Humphrey and even mascot KC Wolf. Mahomes, who has been in State Farms commercials, was as soon as once more a number one man on and off the sphere Sunday evening.
4. STōK Chilly Brew Espresso – Hollywood Magic
The Wrexham FC gamers get a Magic Mike-inspired dancing lesson from Channing Tatum, who teaches them have a good time targets in Stōk Chilly Brew Espresso’s advert. Ryan Reynolds and Rob McElhenney have taken the Wrexham model all the way in which to the Tremendous Bowl. The Welsh soccer membership, together with making an attempt to be promoted out of English soccer’s League One to its second-tier English Soccer League Championship, partnered with staff and stadium sponsor STōK Chilly Brew Espresso to introduce the staff to a U.S. soccer viewers. The spot options gamers Ollie Palmer, Paul Mullin, Jacob Mendy and Jack Marriott, simply to call a couple of, dancing to C+C Music Manufacturing unit’s Gonna Make You Sweat. Final yr, they featured Sir Anthony Hopkins as mascot Wrex the Dragon .
3. Michelob ULTRA – The ULTRA Hustle
This spot together with Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O’Hara was a fan favorite. It additionally included appearances by NFL Corridor-of-Famer Randy Moss, Olympic gold medalist Ryan Crouser and WNBA Champion Sabrina Ionescu. The 60-second spot touches on the rising reputation of pickleball as the long-lasting duo of Dafoe and O’Hara hustle their method to beating the competitors and accumulating Michelob ULTRA.
2. Stella Artois – David & Dave: The Different David
1. Dunkin Donuts – DunKings 2
Final yr, Affleck joined forces with Damon and Tom Brady to type a boy band for his beloved espresso chain, Dunkin’. For the 2025 commercial, the DunKings are again, however Affleck is joined by stunning members like Succession’s Jeremy Robust doing his technique performing finest, Ben’s youthful brother Casey, together with Invoice Belichick and Druski.
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